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THE PROCESS
What will be the Process ?
The question 'what' will majorly depend on problem analysis , what problem are we trying to solve ? Is it Rebranding ? Brand values failing to reach targeted audience ? awareness of a product ? launch of a new product ?
Post understanding your problems and pain points on the first call,
i will research your brand , the scope of work and send a proposal along with a contract and invoice . After documentation i will collect 50% of the payment and start proceeding ahead towards the right solution.
How will the process look like ?
To roadmap your brand strategy , i will analyse the detailed history and core values of your brand followed by your targeted customers , in order to get a deeper understanding of your customer channels.
To avoid market noise and create a contrast , i will monitor the industry your brand operates , with a detailed review of your top competitors .
With everything in place , i will take a call to action and send two moodboards ( direction imagery of the brand which includes , colour , typography a basic concept and overall brand direction )
What happens after Brand Strategy ?
Aiming at complete client satisfaction , post your selection and approval of one the moodboards, i will proceed with sketching the logo concepts and share the best three ones .
After your choice of the best variation and approval for further process , I will share the visual guideline of the logo in the form of mockups, to get further clarity on the usage of the logo , with a request for packaging design details of the product like dimensions and diecuts and product details .
How will i get the files ?
​​At your approval and satisfaction of the designs , i will send the deliverables in the file formats requested by you, Including default file formats i.e . Jepg , .PNG , .svg or .ai ,
At your official email address including requested file formats , post collecting the final 50% payment with an invoice .
Does it all end at deliverables and payment ?
No ! Your feedback is valuable for me , you can take legal consultation with the logos and designs and trademark the logo depending upon the country you live in and intimate any revisions if required .
Post launch, depending upon the operation of your business you can let me know if your require any add on services .
​NOTE : The above mentioned process is a basic guideline for a longer project covering standard brand identity .The process is mentioned to help the client understand brand strategy behind design . If you still have queries feel free to reach out to me at info@chinmayuthale.com
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